According to Get Outdoors, the Swiss-Italian ski resort, Airolo, ran this wildly successful ad campaign but decided to pull it because it was a little too successful and the town didn’t want to attract too many gay folks.
This pulling of the ad worked brilliantly, since I have no clue where the hell this town is, or what kind of skiing is to be found there.
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I don’t ski, but I would for this.
Who needs to actually ski? There’s always what goes on after the skiing, which is popular here in Quebec City, where quite a few of the Dyke/Lesbian community meet up during Winter, and knock a few back in the clubs/bars and discos that sort of harp back to the 80s!
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