Check out this commercial by Levi’s. Very cool.
A lesbian? Maybe it’s in the Jeans.
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{ 8 comments… read them below or add one }
How have I never seen this before?
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What? No Tramp Stamp … damn I am impressed!
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Love that…’live unbuttoned’! Great tagline! Very hot girls also which never hurts!!!
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That’s great — I love my button flys.
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This makes me want to buy Levis!
Non-sucko American companies take note- including hot lesbians in your marketing makes other lesbians want to buy things.
(Sidenote: REAL lesbians. Not that french-manicure gay-for-pay crap).
[Reply]
Damn that’s a good ad campaign! Seriously, never have I lusted over jeans so much. And I portrayal– in an AD CAMPAIGN–that doesn’t feel terribly objectifying? (Who else noted the flannel?) Great.
[Reply]
And has this ever been aired on US television?
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Elena and others –
Levis has been airing some “gay targeted” jeans ads on Logo – I’m not sure if it includes this ad but I know that they are using two men more recently (I might assume that is where this ran). I have heard that they run the “straight version” on mainstream television.
So, while good that they at least see us as a unique market force, it seems they also don’t want to be known as the “gay jean.”
Okay, that was a bad joke.
[Reply]