According to a news article on WebWire.com, the one group that seems pretty resistent to recession in Ireland are the gays/lesbians – they’re still spending on consumer items, grooming products, clothing, and continuing with their habits.
“This research shows that gay consumers offer a significant new market opportunity for companies in a number of consumer categories that are currently hurting because of the recession in Ireland. Brands looking to find smarter ways to allocate tight marketing budgets would do very well to assess the strategic opportunities delivered by Ireland’s 195,000 lesbian and gay consumers. Targeting this very brand-aware, extremely loyal market simply makes for smart business.”
In my humble opinion, I think that companies might want to start looking to the gay and lesbian consumers in our own country to kick this recession. Can you imagine if the gays save the country from going into another great depression? It would be, quite awesome
…and please folks, after all, those sex toys aren’t going to sell themselves. Marketing to lesbians is just good business (and great eye candy):
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